Executive communications | Reputation | Public trust
Jasmine Wilder
Senior Communications, External Affairs & AI Strategy Leader
I turn complex, high-stakes ideas into trusted narratives, durable relationships, and communications systems that scale.
For more than a decade, Jasmine has advised executives and boards, shaped public narratives, led reputation-sensitive work, built community trust, and directed multidisciplinary communications across national, regional, public-sector, nonprofit, and founder-led environments.
Executive profile
Communications leadership for moments that shape trust.
Jasmine connects leadership judgment, organizational reputation, stakeholder relationships, public narrative, and measurable execution. She is an executive counselor, external affairs leader, creative director, and builder of communications infrastructure.
Her work is especially valuable when the issue is complex, the audience is varied, and communications must do more than announce a decision. She builds the insight, narrative, relationships, systems, and operating rhythm that help organizations follow through with credibility.
Impact snapshot
Evidence, in context.
Strategic capabilities
Senior judgment across the full communications system.
Corporate Narrative & Executive Communications
Clarify complex priorities, counsel leaders, shape executive messages, and build narratives that hold across audiences, channels, and moments of change.
Reputation, Media & Public Affairs
Prepare organizations for scrutiny, align public positions with action, coordinate media strategy, and translate high-stakes issues without flattening their complexity.
Community Engagement & External Affairs
Map stakeholders, create durable partnerships, surface community intelligence, and connect public trust to accountable organizational decisions.
Communications Systems & Creative Leadership
Direct multidisciplinary work across research, brand, editorial, digital, events, campaigns, approvals, and measurement while establishing a repeatable operating rhythm.
AI-Enabled Strategy, Knowledge & Operations
Design human-guided workflows for research, briefs, knowledge reuse, planning, quality control, and responsible communications scale.
Selected work
Strategy translated into narrative, relationships, and delivery.
National communications leadership
School Board Partners / Empty Seats at Powerful Tables
- Context
- A national network of school board leaders needed a research launch that could make an urgent representation issue legible, credible, and visible across media and stakeholder audiences.
- Jasmine's role
- As Communications Director, Jasmine led external communications and the full lifecycle of the initiative across research translation, narrative, writing, design, public relations, executive visibility, launch, and digital distribution.
- Strategic approach
- She connected the report story to an editorial platform for more than 600 leaders and partners, coordinating message discipline, media outreach, stakeholder engagement, Salesforce, Mailchimp, and cross-functional delivery.
- Supported result
- The work secured national coverage in Newsweek and USA Today while the segmented newsletter sustained open rates just under 40%.
Strategy, partnerships & public experience
Juneteenth Central Oregon
- Context
- A high-visibility regional cultural program required more than promotion: it needed cultural integrity, sponsor alignment, fundraising, vendor participation, volunteer coordination, and a coherent public experience.
- Jasmine's role
- Jasmine directed strategy, fundraising, partnerships, brand, community experience, and execution across a multidisciplinary network.
- Strategic approach
- She aligned sponsors, strategic partners, volunteers, vendors, creative work, and event operations around a shared narrative and delivery plan.
- Supported result
- The 2022 program operated with a $122,000 budget and welcomed 3,500+ attendees, supported by 120+ volunteers and 30+ BIPOC vendors.
Founder leadership & AI-enabled communications
Honeybeast Digital & The Hive
- Context
- Founder-led organizations often need communications strategy, brand systems, creative delivery, and operational clarity at the same time - without a large internal team.
- Jasmine's role
- As Founder and Managing Director, Jasmine leads strategy, communications, creative direction, contractors, scopes, approvals, and client delivery. She is also building The Hive as an emerging AI product experience.
- Strategic approach
- The work connects audience and narrative strategy to structured brand knowledge, a Brand Brain, human review gates, reusable workflows, and productized delivery.
- Supported result
- The Hive is in active product development and a controlled pre-pilot baseline. Current work includes customer discovery, MVP requirements, conversational experience, governance, evaluation, onboarding, pricing, and go-to-market planning - not yet claimed user or revenue outcomes.
Executive counsel, external affairs & civic leadership
Housing, Governance & Public Trust
- Context
- Affordable housing, public decision-making, equity, and resource access require leaders who can listen across differences, make tradeoffs visible, and sustain trust through sensitive moments.
- Jasmine's role
- As RootedHomes Board President and former City of Bend Human Rights and Equity Commission Chair, Jasmine has supported governance, leadership alignment, stakeholder dialogue, and accountable public recommendations.
- Strategic approach
- Her broader public-interest work includes culturally grounded communications for the Oregon Cares Fund and partnership-based foster-care awareness through EveryChild Central Oregon.
- Supported result
- She supported communications for a $62 million statewide relief initiative and now helps guide RootedHomes' 2025-2028 organizational strategy, which includes a goal of at least 180 homes. That housing figure is a strategic goal, not a completed result.
AI-enabled communications leadership
Strategic thinking, amplified responsibly.
Jasmine uses AI to improve sensemaking, leadership readiness, knowledge reuse, editorial consistency, and operational follow-through. The standard is not more content. It is better-informed decisions and more accountable communications.
Operating philosophy
Listening that becomes accountable action.
Listen
Gather lived experience, organizational context, leadership priorities, and trust signals.
Synthesize
Turn research, stakeholder intelligence, and complexity into a useful point of view.
Align
Connect narrative, decisions, responsibilities, risks, and measures across leaders and teams.
Activate
Move the strategy through messages, partnerships, channels, experiences, and operating systems.
Measure
Track participation, understanding, trust, execution, adoption, and the next decision.
AI should amplify strategic thinking - not replace listening, accountability, editorial discipline, or human judgment.
Leadership & experience
A career built across communications, governance, and public trust.
Founder & Managing Director
Honeybeast Digital / The Hive
Communications Director
School Board Partners
Board President
RootedHomes
Chair
City of Bend Human Rights & Equity Commission
Board Member
EveryChild Central Oregon
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